Decreasing
the Distance
between brands and their fans Let's Connect

WHAT WE DO

Marathon Digital is the social media agency for Broadway, live entertainment, and arts & culture brands that need audiences to pay attention, engage, and buy tickets.

We execute social strategy, create content, manage social platforms, and coordinate community management for productions, nonprofits, institutions, and entertainment brands.

We turn audiences into fans who feel connected to the brand and excited to spread the word.

Social Media Strategy

Social strategy built around real fan behavior

We build social strategies around the people you need to reach: ticket buyers, superfans, creators, theater fans, cast communities, and new audiences.

We handle:

  • Brand tone and voice
  • Audience development
  • Creative strategy
  • Platform planning
  • Campaign calendars
  • Launch, opening, and sustainment strategy
Content Development & Production

Content built for the feed and the fan

To break through, entertainment brands need more than polished assets. They need content that is germane to the platform, is in line with the brand, and gives fans a reason to engage.

We execute:

  • Campaign and content ideation
  • Video and photography production
  • Interviews and behind-the-scenes captures
  • B-roll and music videos
  • Editing and motion graphics
  • Graphic design and animation
  • Opening night, event, and live-moment coverage
Platform & Social Media Management

Your Brand’s Front Lines

Every post, comment, caption, and community moment shapes how fans experience your brand. Marathon manages social platforms with the speed, care, and fluency live entertainment requires, creating space for the 1:1 conversations that make fans feel seen and keep them coming back.

We take care of:

  • Publishing and scheduling
  • Copywriting
  • Community management
  • Fan-generated content
  • Livestreams and live coverage
  • Trend monitoring and response
  • Reporting and optimization
Brand Consulting & Optimization

Take your social presence further

Social is more than a publishing calendar. We help brands identify what is working, what fans are responding to, and where there is room to grow.

We specialize in:

  • Brand partnerships and influencer outreach
  • Audience and performance analysis
  • Digital activations
  • Live and virtual event strategy
  • Platform audits and optimization

OUR WORK

View All Video Work

OUR ROSTER

If you love live entertainment, you’ve probably seen our work in your feed. Marathon has partnered with Broadway productions, nonprofit arts organizations, cultural institutions, talent, and entertainment brands to create content and conversation that fans want to connect with.

Broadway Direct
Cats: The Jellicle Ball
Clue
Drama Desk Awards
Galileo
Gatsby
Gilder Lehrman
Hadestown
Ham4Progress
Hamilton
Hamilton App
Murder at the Gates
The Outsiders
Shucked
Wanted
Warriors
The Who’s Tommy
50 Shades! The Musical
39 Steps
The Accidental Wolf
A Christmas Carol
Ain’t Too Proud
Alice by Heart
A Little More Alive
Allegiance
All In
All Out
Angry Alan
An Enemy of the People
Back to the Future
Bandstand
Belt the Vote
Be More Chill
Berkeley Rep
Bliss
Blue
Born for This
Broadway Bounty Hunter
BroadwayCon
Broadway Unlocked
Bull Durham
Capacity Interactive
Ceilidh
Center Theatre Group
The Cher Show
The Color Purple Tour
The Comeback
David Korins
Dear Evan Hansen
DIANA The Musical
Disaster! On Broadway
Disney+
The Drama Book Shop
Erie Playhouse
Escape to Margaritaville
The Fear of 13
Frankie and Johnny
Freestyle Love Supreme
Freestyle Love Supreme Documentary
George Takei
Giant
Good Night, Oscar
The Great Comet of 1812
ha ha ha ha ha ha ha
Hamilton: The Exhibition
Head Over Heels
Here Lies Love
How to Dance in Ohio
Iain Armitage
The Inheritance
Into the Woods
In Transit
Jesus Christ Superstar
JOB
Jujamcyn
Just For Us
La Jolla Playhouse
The Juilliard School
The Last Five Years
The Last Ship
Lea Salonga
Leslie Odom Jr.
Les Miserables Tour
Lights Out
Lynn Cohen
MAMMA MIA! National Tour
Marie, Dancing Still
Matt Gould and Griffin Matthews
MCC Theater
Miss Saigon
Modest Needs
MTI
Museum of Broadway
NYC Landmarks
Once Upon A One More Time
The Other Josh Cohen
Parade
POTUS
Pretty Woman US Tour
Proof
Puffs
Queen of Versailles
Ratatouille: The TikTok Musical
Re:Emerge
Rockwell Group
The New Group
Seaview Productions
Shields for Heroes
The Show Must Go On… Show
Slave Play
Stereophonic
Studio Seaview
Sweeney Todd
Sweeney Todd
The Unknown
Williamstown Theatre Festival

Let’s Connect