Hamilton: An American Musical
- Primary Function Development
- Digital Mapping
- Brand Transition
- Rollout Strategy
IT STARTED AS AN IDEA FOR A BETTER WAY TO ENTER THE #HAM4HAM LOTTERY
When the producing team of Hamilton expressed interest in creating a custom mobile app for the show, we quickly raised our hand and took on the monumental task. We saw it as another tool for us to create and harness to give an invaluable experience to fans of the show. While the initial purpose was to streamline the digital lottery process, we also wanted to create a unique fan experience, as well.
We only had a few months of lead time and were committed to making the app available to both iOS and Android users on launch. We chose to work with NYC based developers at POSSE to harness the power of Flutter, a cutting-edge app SDK from Google that strives to make it easy to develop cross-platform mobile apps.
Launching in August of 2017, The Hamilton App now has nearly 1.5 Million downloads and features a digital $10 lottery for every company of the show around the world, custom stickers and camera filters, merchandise, as well as native video content and original news articles.
As Hamilton continues to break new ground, the app will similarly continue to add new features and functionalities including in-app karaoke, AR technology, live streams, and more. Visit the links below to download the app and see our work.
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